Our mission
More than just fashion.
Our mission is to prove, with heart and passion, that economic success and the active support of important social and environmental projects are not mutually exclusive. Our goal is for Sobrement to make a measurable, positive contribution to people and the environment.
Follow us on Instagram and learn more about the first projects soon.
Our inspiration
Born from the lightness of the South
For us, Sobrement doesn't just mean simple and understated in the literal sense – it's a clothing label focused on sustainably produced fashion, moving away from fast fashion with a clear focus on our responsibility for a world that is and should remain worth living in.
For us, Sobrement has been a way of life since the initial ideas were conceived many years ago on a beach in the South of France – an appreciation for the little things – the carefree feeling of summer holidays in the south. The highest quality, sustainable fabrics, consistent cuts, high-quality and subtle prints and embroideries, fashion for the whole family. Social responsibility and environmental protection are integral components.
What makes Sobrement special
Premium quality
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Fair production in Europe
For us, quality also means responsibility and short transport routes. Minimalist design, the finest materials, manufactured in a certified family-run factory in Portugal. For a good feeling on your skin and a clear conscience.
For the whole family
For us, family means everything – that's why we design essentials that connect generations and capture the carefree feeling of an endless summer for young and old.
The founder's story
About me:
Hi, I'm Lena, founder and CEO of Sobrement. I live in Hamburg with my family and my dog, but my heart belongs to the Côte d'Azur.
What's important to me? Everything that defines Sobrement: family, sustainability, social commitment, and doing more than promised.
Having grown up on the Elbe River, I spent many summers as a child on the French Riviera – a love that I continue with my husband and our children.
After years in print marketing and the event industry, I realized my dream with Sobrement: a platform that combines entrepreneurial spirit with social and environmental commitment. For me, entrepreneurship means taking responsibility and being an example of sustainable growth.
I'm so glad you're here. Welcome to the Sobrement family!
– Lena Karstens
